Tim Frost, Rebel Cell
Human. Strategic. Brave. Emma is constantly looking at the bigger picture, unafraid to try innovative approaches and have difficult conversations to make change happen, always with a deeply human lens. She understands how to build and sustain a great, purposeful led brand. This combination has enabled her to drive truly progressive change. Before one project has finished, she'll be on the lookout for ways to make the brand even better.
It's not easy playing the role of provocateur and guardian of a brand. It involves really tough decisions, conversations, and stakeholder management, and bags of relentless energy.